The platform is rolling out a new feature that allows them to reduce the amount of artificial intelligence-produced media appearing in their streams. This initiative comes as the company disclosed that it presently contains in excess of 1 billion AI-generated clips.
Pilot Phase and Launch
This change is in a pilot phase over the coming weeks before a full-scale rollout. This shift comes amid a increase in content created by AI, driven by recent AI video creators.
The Broader AI Trend
Recent reports that approximately a tenth of the fastest-growing content creators on a popular video site only show clips produced artificially. A significant portion of this content is deemed low-quality AI content, a term for substandard, factory-style content that is typically illogical or dreamlike.
Our research shows that many people appreciate content created using AI tools, from computer-generated images to informative clips, and we aim to offer the community the power to increase or decrease of that, according to their own likes,” said a platform representative.
Volume and Proportions
TikTok announced that there are currently 1.3bn videos on its service tagged as AI-generated. In total, more than 100 million media items are submitted to the platform daily, making AI-generated material a limited portion of its overall inventory.
Customizing Your Feed
Users will be capable of limit or boost the volume of AI-generated videos they see by opening the “manage topic” feature in the platform and selecting the AI content topic. Additional categories that are already be controlled under the tool include news, fashion, cosmetics, and movement.
AI Disclosure Rules
The platform’s rules require content makers to tag lifelike artificially created content, and it forbids malicious AI impersonations of well-known individuals or crisis events. Any believable AI-generated clip that is not labeled can be deleted under its community policies.
Additionally, the service will now attach an AI-generated label to content produced via its proprietary AI systems, or flagged by an cross-platform project for identifying AI-generated material. This step is designed to stop users from seeking to evade the disclosure requirement.
Educational Initiatives
TikTok is furthermore introducing a $2m educational fund for experts and institutions to create educational content about ethical AI use. This program will assist non-profit groups dedicated to teaching programming and robotics.
Platform Protection
The platform has defended its moderation strategy, amid discussion over intentions to cut jobs for a large number of safety staff in the UK. It is planning to reduce 439 jobs in its content moderation division in its British office, with trade unions and digital protection specialists voicing alarm that people are being substituted by automated systems.
A trust and safety lead clarified that people-led review would continue to be important, but AI can protect employees by eliminating the most graphic content before it has to be seen by humans. TikTok stated a notable drop in disturbing and violent content seen by safety staff over the past year due to the use of its machine learning processes.
It is vital to integrate staff and AI to ensure user safety,” she said. “We’ll have people as involved in the system, but we additionally believe it’s very important to reduce exposure to unsafe media as rapidly, which is the area in which a extensive automated help is proving valuable work at speed.”
